Give A Crap Campaign

In March 2021 and 2022 I designed and took part in DuClaw and Squatty Potty's collaboration campaign "Give A Crap". With a simple design consisting of a poop emoji and stats about colon cancer, we were able to raise funds and awareness for colon cancer in a lighthearted and fun way.  

Each can displayed a QR code that linked to a "weekly digest", a digital blog magazine filled with educational content on colorectal cancer, survivor stories, and entertaining pieces including bathroom horror stories, horoscopes, and more.

Photos by : Rachel Bradley & The Squatty Potty Team